Through its framework of automated agents, BizConnector acts like a "marketing assistant under the hood" to interact with your customers and prospects. Initiate message sequences, send automatic follow-up messages - in context, and activate rulebases to provide real-time alerts. As opposed to other email marketing products, which operate at the "tactical" level, BizConnector is a "strategic" tool, delivering very precisely targeted messages that are relevant, useful, and therefore welcomed by recipients. The antithesis of spam!
Smart Targeting:Based on Data
Messages can be delivered based on indicative data (eg. full or partial name, company name, city, etc.) - anything in the Contact Database.
Based on Preferences / Interest / Eligibility
Components can be dynamically selected based on the interest(s) and/or eligibility of each recipient of a message. So, for example, a newsletter can be "configured" to contain golf-related content for one recipient, and tennis-related content for another. In an academic context, a student may be eligible for one course but not for another.
Based on Previous Submissions
Responses to surveys and form data can be used to drive future mailings. This is a feature not available in other products. Please contact us for further information.