BizConnector lets you:
Create and Manage MailGroups:
MailGroups, which contain contacts, are more than just mailing lists. MailGroups, once created, can be populated manually, in bulk or one at a time. They can also be populated automatically, based on recipient behavior. This feature, called "automated segmentation" is a powerful feature not seen in other products.
MailGroups are only one way by which contacts can be segmented - see "Smart Targeting".
MailGroups can be made "active" by the assignment of certain behaviors, such as:
Maintain Contacts:
You can use BizConnector as your Contact Database. Import, Maintain, export contacts easily. You can store plenty of data for each contact. In addition to "static" contact data, "dynamic" data is accumulated based on survey responses, interests, and attendance at events. And your Contact Database is available online, from any connected PC.
Automate Subscription Invitations:
You can easily add subscription invitation forms to your website that automatically feed named mailgroups, without any effort on your part.
You can build a powerful 'application' by combining this feature with the "send a message to a contact added to a mailgroup" capability mentioned above. With minimal setup, someone who subscribes to your list can automatically start receiving your newsletter and promotions.
Define Contact Interest Profiles:
Any number of Interest Profiles can be defined and used to:
In this way, you can implement "deep personalization" that is the hallmark of BizConnector. (Survey responses can also be used for this purpose).