BizConnector features a number of web-based editors - intended for non-technical people - which give you freedom to create HTML content in different contexts:
Messages:
Two-way Communication with Automated Follow-up
BizConnector features two-way communication, as opposed to one-way "same message to everyone" blasts that statistics show are not as effective. With automated follow-up based on clicking a specific link, or a specific answer to a question, your campaigns are transformed into dialogs with your customers.
No coding necessary
Whether you start from scratch, use a library template, or even your own website,you do not have to know HTML code.
Frameworks and Building Blocks
BizConnector Content Management System allows you to save Message Content as "Building Blocks". Other Building Blocks, such as Calendars, are built-in. This feature gives you tremendous flexibility in creating content. For example, in the same way that you use building blocks to create a physical structure such as a house, so your Newsletter can be a "framework" containing building blocks. The building block content may change from month to month, but your framework doesn't.
Clickable Calendars
It is an easy matter to send a live, "clickable" calendar to advertise events and facilitate registration. You can maintain your own events within the product. Recipients can also receive calendar event content based on their interests.
Open-ended Template Libraries
Open-ended Template Libraries are available to feed your imagination and provide a framework which you can expand and modify. Both "horizontal" (eg. newsletter styles) and "vertical" (eg. specific industries) categories are provided. Unlike other products which provide a fixed number of templates to choose from, you are not restricted in any way.
Shallow and Deep Personalization
Shallow personalization lets you use any Contact Profile information, including Name, Address, Email, Phone, Company, etc. (like "Mail Merge"). Deep personalization lets you tailor message content - even down to a paragraph or a word, based on each individual recipient's interests, clicks, or survey responses.
Automated Message Sequences
A built-in scheduler allows you to schedule delivery to any MailGroup. This gives you the ability to start a sequence of messages based on, say, someone clicking on a subscription form on your website.
Surveys/Questionnaires:
BizConnector makes it easy to create an attractive, functional survey, using the Survey Editor, that you can embed in an email message or a landing page. This eliminates the threshold of clicking a link to a web-based survey, and delivers higher response rates.
In BizConnector's vocabulary, surveys embedded in emails are short, not deep, typically less than ten questions. They may even be two or three questions in length. Longer surveys can be contained within landing, and other web, pages.
You can tell BizConnector to:
BizConnector tabulates results for you, saving you hours of work. Survey results can be downloaded to your PC for spreadsheet analysis.
Send a sample survey to yourself to see what we are talking about.
Generalized Processable Forms:
What tasks block your communications with your Customers? Using BizConnector, you can automate the processing of responses from any (short) form in an email message. This feature opens up a multitude of possibilities. For example, information collected in one mailing can be used to drive future mailings. Or you can match "buyer/seller" form input and provide an "eMarketplace" application.
Landing Pages:
Like web pages, landing pages complement email messages, and are an essential part of any communication strategy. With the built-in Landing Page Editor, you can create content quickly and efficiently. You can share components with messages, so that, for example, a survey can be inserted into a message and with no extra work into a landing page. Landing pages can be personalized, in the same way as messages.
Letterheads - Built-in Branding:
Set up your Letterhead once, then forget about it. You wouldn't send a regular business letter without letterhead stationery, so why in email? Branding is the secret to having your customers recognize and remember you. Letterhead is optional.