Sending relevant content to different segments of your audience increases the chance your message will be welcomed - and acted upon.

BizConnector enables you to:

• Send messages to recipients who share key characteristics
• Tailor the content of any message to match the interests of each recipient
• Send targeted follow-up messages based on recipient actions or information they provide

When you have this kind of dialogue with your audience, you deliver strategic rather than tactical information, which builds response…and builds your business.

Tailoring the content means that you can, for example, send a single newsletter where, say, 60% of the content is common to all recipients and 40% differs according to the interest of each recipient. This can easily be managed by a non-technical person.

You can use interest profiles and previous responses to drive message delivery and content for newsletters, surveys, live (database-driven) calendar events, and other dynamic content.